Best Buy's new "Beta" program

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for betas. You can't make this stuff up.

It's $200/yr for a subscription program that does things. Things like "extended returns" and "free shipping" that you used to remember getting from free shipping and standard 30-day returns.

Best Buy launches a new $200 membership program to fight Amazon

Best Buy's new Beta program promises concierge tech support for $200 a year

Best Buy Piloting Paid Membership Program in Select Markets


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