Why is the NES classic console so expensive even though it's marketed as $60?

[Released: 2016] Licensed miniature replica NES that includes a static library of 30 built-in games supporting save states.

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/classicNES
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Why is the NES classic console so expensive even though it's marketed as $60?

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I really wanna get into retro gaming, and the retro console seems like a good place to start. However, when I looked at Walmart and others, they were nowhere near $60. From 150-94. How come?

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