Auction process for 20 exclusive Atari NFTs for ZED RUN raises over $410k in one week

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[h=4][I][IMG]https://www.atari.com/wp-content/uploads/2021/07/02.png[/IMG][/I][/h][h=4][I]20 exclusive 1-of-1 racehorse skin NFTs, featuring classic Atari games and consoles, generated $410,000 USD at auction on the OpenSea NFT marketplace.[/I][/h]The NFTs generated strong interest and saw active bidding from avid Atari fans and players of ZED RUN, a popular online horseracing game offering true ownership of in-game digital assets secured by the blockchain. Each NFT included an Atari-themed racehorse skin, a unique Atari art piece and a Genesis racehorse. In total the auction raised the equivalent of $410k, with Atari benefitting from a 50% revenue share under an existing licensing agreement.
This successful auction process marks the beginning of the partnership between Atari and ZED RUN, which includes a 3D Atari-themed racetrack launched at the same time as the NFT auctions where Atari events will be held in the future. As a result of the strong interest in this first auction, Atari is exploring further ideas for Atari-themed NFTs inside ZED RUN.
“We are excited about the long-term partnership with ZED RUN, and the role the ZED RUN platform can play as we continue to expand Atari’s footprint in blockchain gaming,â€￾ said Wade Rosen, Chief Executive Officer of Atari. “Following this successful auction process, we believe the Atari-themed NFT skins and the new Atari 3D racetrack will bring a unique combination of in-game utility, value and fun to the larger ZED RUN community.â€￾
The post [url=https://www.atari.com/atari-partners-with-zed-run-on-exclusive-atari-game-themed-skins-2/]Auction process for 20 exclusive Atari NFTs for ZED RUN raises over $410k in one week[/URL] appeared first on [url=https://www.atari.com]Atari[/URL].


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